Reclaiming the Forgotten Project

Theme: Reframing resistance into possibility 

At one company, I was asked to take over a long-neglected internal project. It wasn’t profitable by traditional standards, wasn’t client-facing, and was seen as a burden. Most supervisors wanted it to disappear. 

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I took a different approach. Together with the general manager, we didn’t push — we listened. We invited dialogue with mid-level management to understand their concerns. We reframed the project not as an annoyance, but as a value-generating effort that had been overlooked. 

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With time and attention, the project found its rightful place — not as a distraction, but as a legitimate claim within the company’s portfolio. 

How might shifting perspective reveal the hidden value in what’s been overlooked or set aside?

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In what way could you reframe challenges so that movement arises with full engagement of your team without the need to use full power?    

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WHY THIS MATTERS IN COACHING: Often, what gets dismissed holds hidden value. I help leaders slow down, reframe resistance, and uncover the overlooked ideas, people, or projects that have real potential when given space.